About

Hi, I am Allie! Wife to my high-school “friend?” (ya know, the “I LOVE you Cam” and “You’re my best friend Allie!” stuff….but he eventually came around!) and mama to two kiddos: Lydia and Benson.

I got my first video camera when I was 11-years-old, and as you can see from my intro film, I wasn’t really meant to be in front of the camera…but maybe behind it!

I am an avid organizer and can blaze through a to-do list like it’s my job! I have found that when I am not organizing or creating something, it’s hard for me to be my happiest self—so that’s why Allie Schroeder Films and Design (#ASFD) was born.

I love both photography + filmmaking. I’m a little more biased to the film part because with filmmaking I feel like I can be more creative, but with photography and design I find drive in getting the job done—so it’s a toss up!

My favorite sessions include birth stories, wedding days, kid mini sessions, and one of #ASFDoriginal: a child’s day—all sessions that I get to capture the moment as it is happening!

Oh and last, I’m a go-er, so if you ever need me you can usually find me driving around in my minivan—no judging here!! 🙂

 

About ASFD:

Growing up, my Mom always (and I mean always) had her camera out. We’d often dress up and put together a little setup to take creative pictures. She loved to shoot in black and white and then use special acrylic paints with a Q-tip to color in parts of the picture (beginnings of Photoshop right there!). It was obviously instilled in me at a young age the love for creativity and eventually for photography!

IMG_0504I remember getting a real Barbie video camera for Christmas in 2002 and thinking it was just the neatest thing! Each time I’d have friends over, Instead of playing nurse or school, we starting playing news reporters (it never got old!) I was the director and my friends became the actors. We were pretty creative in the way we transitioned into our scenes 🙂 That was the start of my filmmaking career 🙂 jk, but I really think that started my love for all things video! Check a couple of them out:

IMG_0511After I got a digital camera in Junior High, I soon became that friend that always had the stop everyone with what they were doing to take a picture! The video started to take the back-burner and for a while it was all about photos! When I turned 20, I got a Canon Rebel T3 and loved taking pictures even more! My college roommate was a huge photo fan as well, so we were a dynamic duo always trying to take creative shots (everything on “automatic mode” since I didn’t know how cool my camera really could be!). And seriously, I think I have at least 10,000 pictures of my college days at BYU and BYU-H!IMG_6216I found my love for video again as a Senior in High School when we (the Senior Class Officers) had to create a video for the closing assembly. The SBOs were pro and ALWAYS took the cake when it came to best video skit. We were in a huge pickle since none of us had an idea how to edit a cool video, so I decided I’d try out the iMovie program on my family’s Mac computer. I was surprised that I figured it out and created this:

 

And then turned into a million of these slideshow-type videos (click here for LOTS more):

Which turned into making these each time my friends got married:

Which turned into documenting every big moment in my life (it has become a nice “journal-writing” for me!):

When I got married in 2012, a videographer was very important to me! So, of course I chose the amazing Kale Fitch. Cam and I fell in love with our treasured Couple’s Day film and wedding films and after realizing her offered a one-on-one learning session, we decided to spend the day learning from the best! Cam’s taken a huge liking for filmmaking  as well (so glad since the camera has basically become another member of our family!) and it’s nice to have his (extremely) steady-hand for help every now and again!IMG_5340In 2013, my mom and sisters and I took a photography class from the also amazing Veronica Reeve. I’m so glad we did! I finally stopped with the “auto” button and learned to shoot all manual.IMG_4342That motivated us (and I say us because I made Cam VP, haha!) even more to finally create and begin Allie Schroeder Films and Design, LLC in January of 2014 and my creative side has never been so thrilled! Thanks for supporting me in my dream!FINAL (700x700px)

 

 

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